When it comes to selling online, product images are a key factor. You need to make sure your pictures meet the specific image requirements for where you’re selling – that’s Amazon, Shopify, or Etsy. Get this wrong and your sales could be hit, your listings might get rejected, or you’ll miss out on buyers altogether.
Below is a simple rundown of image requirements across these three major platforms.
Amazon Image Requirements – What You Need to Know
Amazon has some pretty strict image rules to keep things looking tidy and to make sure buyers trust you.
The basics are:
- A minimum size of 1000 by 1000 pixels is a good place to start (especially if you think people are going to zoom in).
- Your product needs to be sitting on a plain white background (RGB 255,255,255) in the main image.
- Your product should take up at least 85% of the picture to avoid any empty space.
- No logos, borders – or text for that matter – are allowed on the main image.
- The only accepted formats are JPEG, PNG, and TIFF.
Having high-quality images that are well optimised will really help you get more clicks and sales on Amazon.
Shopify Image Requirements
Shopify offers more flexibility but still rewards optimised visuals.
Best practices:
- Recommended size: 2048 × 2048 px
- Consistent aspect ratio across all product images
- Clean backgrounds with lifestyle images for branding
- Fast-loading, compressed images to improve page speed
- Supported formats: JPEG, PNG, WebP
Well-structured images enhance user experience and brand perception on Shopify stores.
Etsy Image Requirements
Etsy focuses heavily on creativity and clarity.
Recommended guidelines:
- Minimum size: 2000 px on the shortest side
- Aspect ratio: 4:3 or square
- Use natural lighting and real-life product settings.
- Avoid cluttered backgrounds.
- Supported formats: JPEG, PNG, GIF
Clear and authentic images help Etsy listings stand out in competitive niches.
Why Image Optimisation Matters
Optimised images:
- Improve search visibility.
- Increase buyer trust.
- Reduce bounce rates.
- Boost conversion rates across marketplaces.
Professional image preparation ensures compliance while maintaining strong visual appeal.
Need Professional Image Optimisation?
For businesses looking to meet marketplace image standards and improve listing performance, professional image editing and optimisation services can make a measurable difference.
You can explore expert solutions from Augmentic Digital, a full-service digital agency specialising in eCommerce optimisation, marketplace compliance, and growth-focused digital solutions.
Final Thoughts
Understanding and following image requirements for Amazon, Shopify, and Etsy is essential for long-term eCommerce success. With the right image strategy and consistent optimisation, sellers can significantly improve visibility, trust, and sales performance across all platforms.
